Chic Shopping Options on the East End

Two specialty retailers featuring highly curated collections mean more sophisticated shopping options on the East End.

by Shannon Adducci

PURETHREAD

Jill Heller was mixing wellness and fashion long before it was, well, in fashion. The stylist and founder of eco-conscious styling firm PureThread once owned fashion boutiques in both Manhattan and Mount Kisco, where she was also a Pilates instructor. Since then, she has found a way to marry her two passions, offering private Pilates sessions as well as one-on-one consultations that run the gamut from traditional personal styling to assisting in home-renovation projects. She enjoys introducing her clients to sustainable, eco-friendly and artisan-produced labels like the knitwear-focused Wehve, Brooklyn-based Suzanne Rae and Japanese newcomer Mame Kurogouchi.

Photo of PureThread’s Jill Heller by Geir Magnusson

Heller works out of her cozy, Hygge-friendly home in Sag Harbor. She also holds court as a stylist in Amagansett Square at Communitie East, an outpost of designer John Patrick’s globally sourced Marfa, Texas, boutique. Heller also offers private yoga and Pilates sessions in her home studio. By appointment only; contact jill@purethread.com for a private consultation; purethread.com


COPIOUS ROW BEACH

David Chines recently moved the East End outpost of his womenswear concept store, which he opened in 2015, from Sag Harbor to Southampton. “This is where our core customer lives and shops,” Chines explains. “I loved our Sag Harbor store, but we wanted to be closer to our best clients to better serve them.”

Copius Row’s designer collection

The common thread of the store’s collection? A designer roster that includes many unique styles (many exclusive to Copious Row, whose flagship is in Greenwich, Connecticut) from the likes of Brock Collection, Maison Mayle and Rosetta Getty. Unexpected statement separates—like coordinating polka dots from Monse, or a diaphanous textured jacket by Delpozo—mingle with sculptural rhodium-and-diamond earrings from newcomer Neha Dani and scarab-decorated bangles from cult jeweler Bibi van der Velden. Everything in the palm-frond-wallpapered space (open through the summer season) is curated with a summer party in mind, including playful Judith Leiber clutches in shapes like ice cream cones and conch shells as well as beach-friendly items, like a durable camo tote from Tomas Maier. 28C Jobs Lane, Southampton; 631.4884555; copiousrow.com