Taking the Hotel Lifestyle Home

A number of East End hotels and restaurants have stocked boutiques with products that reflect their brand of holistic style, leisure and wellness.

By Shannon Adducci

The Stand Mercantile at SALT

The Stand Mercantile, next door to Shelter Island eatery SALT at the Island Boatyard, opened Memorial Day, stocking gifty items like Kerri Rosenthal throw pillows, Lola straw hats and Tatine’s aptly named candles (“One Rainy Wish” is a Stand favorite). But it’s also well versed in the practical, like the Fireworks Survival Bag, which includes a palm-print Swell water bottle, Las Bayadas beach blanket and, of course, a SALT logo hoodie. 63 Menantic Rd., Shelter Island; 917.971.1119

Sunset Beach Boutique

Sunset Beach Boutique

Sunset Beach Boutique is laden with items perfect for forgetful guests: sunglasses from Oliver Peoples, Eres bikinis and Orlebar Brown swim trunks (though one might argue the ideal souvenir is one of the resort’s yellow-and-white-striped beach balls). This month, milliner Gigi Burris and Greek women’s designer Elena Makri will make their own pop-up appearances. 35 Shore Rd., Shelter Island; sunsetbeachboutique.com

Melet Mercantile at the Crow’s Nest

To call Melet Mercantile at the Crow’s Nest a “gift shop” would be an injustice to the expert curation of Bob Melet. The longtime purveyor of vintage and antique collectibles just packed up his Manhattan showroom to head to the West Coast, making the Crow’s Nest space and his own Montauk shop his only remaining East Coast outposts. The rough-hewn space includes Melet’s vintage bead bar (shark teeth and ancient trading beads abound) and a color-coordinated wall of vintage art books, both of which live well with the hotel’s own salvaged decor and Robshaw hand-blocked linens. 4 Old West Lake Dr., Montauk; meletmercantile.com

The trendsetter: Surf Bazaar at Surf Lodge

Surf Bazaar at Surf Lodge

The influence of the East End boutique that started the trend, Surf Bazaar at Surf Lodge, has grown so much in its seven years that it launched its own e-commerce site last year. But it’s still best to see this covetable collection of swimwear and sportswear in person. This summer, there’s also a capsule collaboration of bra tops, tanks and hoodies from Alala. 183 Edgemere St., Montauk; thesurfbazaar.com

6 Shore Road at Gurney’s

6 Shore Road at Gurney’s is technically a pop-up for Pooja Kharbanda’s swimwear (it’s also at the Gurney’s outpost in Newport). Shelter Island was an inspiration for this line of feminine but sultry pieces, which range from sleek halter bikinis to gingham surfsuits. In keeping with the brand’s tagline, “from beach to bar,” it also outfitted the Gurney’s staff in its Navy yard floral print, with trunks for men and maillots for women. 290 Old Montauk Highway, Montauk; gurneysmontauk.com



Another summer, another crop of pop-ups: The perennially striped set should head to the newly opened One Kings Lane for La Ligne, where the most coveted item is not a sailor shirt but rather a pair of navy pajamas with a red stripe at the bottom. (11 Jobs Lane, Southhampton; lalignenyc.com) Stock up on vacation-ready dresses at the Reformation Beach House, where the L.A. eco-brand is selling its own debut line of swimwear. (45 Main St., East Hampton; thereformation.com) After trying out its first pop-up in Manhattan, highbrow denim brand AYR has decamped to its own beach house in Sag Harbor. (25 Madison St., Sag Harbor; ayr.com)

Cut-out suit at Reformation Beach