Hair Rescue: Adi Aloni

Adi Aloni, owner of the boutique salon Simadi on Lexington Avenue, does one-on-ones with clients, wearing a mask and relentlessly sanitizing all tools and surfaces.


Aloni, who just opened anew jewel box of a studio across from Bloomingdale’s, is coming east in August and September to offer gentle keratin treatments, Brazilian blowouts, highlights, color, cuts and styling. 917.528.4531