La Prairie’s Mobile Pop-Up Spa

August 10-13, 2023

This year, Swiss luxury house La Prairie is marking the 25th anniversary of its iconic Skin Caviar Luxe Cream. To celebrate the occasion, La Prairie hosted a mobile pop-up supporting the Skin Caviar Collection. The La Prairie cobalt blue Airstream was positioned at the Wine Stand at Wölffer Estate Vineyard, where guests enjoyed product discovery, skin consultations and Art of Perfection treatments. The weekend pop-up also represented an exclusive opportunity to be among the first in the world to purchase the new Skin Caviar Luxe Cream, available nationwide September 1.

The remastered Skin Caviar Luxe Cream takes the next step in lifting and firming, and for the first time, fuses Caviar Premier and caviar micronutrients to revive skin’s metabolism and restore its youthful structure. The formula—housed in the rich, cobalt blue color now synonymous with the luxury of La Prairie’s signature collection—pays homage to the works of artist Niki de Saint Phalle. The jar has been redesigned as a lighter vessel using recycled and recyclable glass. The cobalt blue color Saint Phalle gifted La Prairie in 1982 remains—forever embodying audacity, boldness and innovation.  

The pop-up kicked off with a VIP luncheon co-hosted by Joey Wölffer and attended by Mary Wassner, Shoshanna Gruss, Margaret Bastick Luce, Anna Kaiser, Brianne Manz, Kelly Burns, Dria Murphy, Crystal Meers, Whitney Vargas and Meg McCartney. Additionally, Marina Ingvarsson, Marissa Galante Frank, Bibi Sharipova and Hannah Brower were also present at the opening day of the pop-up.

Photography by Betty Manyisha (Airstream pop-up) and Joanna Messina (VIP lunch)