Facial Fitness

Embrace the aging process by caring for skin and muscles. Bellantz founder and CEO Dr. Naeemah Ruffin shows how.
Bellantz’s products work synergistically with its face fitness protocols to restore a plump, glowing appearance. Photo courtesy of Bellantz

For centuries, women have sought the secret to an ageless facial appearance. This has been the topic of countless research studies touting treatment interventions, from the most invasive ones, such as cosmetic surgery, to the less invasive, like injectables. Either way, the procedures have undesirable risks and side effects, lack long-term research and must be maintained regularly. But there are only so many surgeries and injectables your skin and muscles can bear before they say “No more.”  

Taking a purely holistic and sustainable approach to aging is to create a fit face, like a fit body, where the facial muscles are toned and the skin is healthy and radiant. Having toned facial muscles is vitally important as the body ages and succumbs to fat loss and gravity. To counteract these effects, facial muscles must consistently achieve maximum contraction. This is achieved by utilizing the brain’s neural pathways to enable voluntary facial muscle contraction, which cannot be achieved in other ways such as stimulating facial muscles with facial toning or microcurrent devices. Working with a personalized face fitness trainer who has knowledge of the musculoskeletal system and exercise physiology is essential to achieving face fitness and avoiding harm.

I recommend a three-pronged approach to target all layers of the skin: effective skin care, face exercise and a healthy lifestyle (which includes a nourishing diet). Start with what you love about your face, and begin to enhance that. Seek ways to embrace the facial aging process naturally by caring for the skin and muscles, which become more important in maintaining a youthful facial appearance as we age.

Natural facial rejuvenation, consisting of nonsurgical and noninjectable methods, has become increasingly popular over the past several years. According to the annual Mindbody Wellness Index, nearly 3 in 10 (28 percent) respondents already do or are interested in doing facial exercises to tone their facial muscles as a natural, holistic and sustainable approach to looking their best as they age.

With over 100 scientifically based face and neck exercises, Bellantz’s face fitness programs utilize muscle anatomy, physiology and biomechanics to improve muscle tone and create muscle hypertrophy. The exercises are tailored to each client’s facial structure and includes relieving facial muscle tension prior to exercise.

Dr. Naeemah Ruffin, founder and CEO of Bellantz. Photo courtesy of Bellantz

Bellantz’s two programs include Core, for beginner to intermediate levels, which meets weekly for six, 12 and 20 weeks, and Lifestyle, for advanced levels, to maintain results and achieve further improvement, meeting monthly or bimonthly. Both programs are available online via video conferencing or in person at Bellantz’s New York City office. Both focus on achieving natural-looking results, and helping clients create habits and routines that sustain the long-term practice of face fitness. Working with Bellantz, there are no side effects or downtime. The protocols can be practiced at home for five to 10 minutes per day. Consistent and accurate practice yields results in four to six weeks, and is sustainable over a lifetime.

Bellantz’s skin care line works synergistically with its face fitness protocols to restore the skin to a youthful, radiant, smooth and hydrated appearance. The ingredients include scientifically proven plant-based stem cells, peptides, fruit acids, antioxidants, brighteners and natural hydrators. All products are made in small batches for freshness and potency. Bellantz also utilizes LED light therapy to boost the skin’s metabolism to repair, renew and revitalize its surface. bellantz.com