Chanel returns to East Hampton

The beloved seasonal boutique reopens on Thursday, May 23.

The 2,500-square-foot, traditional, gray-shingled landmark building has been reimagined as a perfectly Parisian summer fantasy. Spread across two floors, the boutique offers handbags, small leather goods, accessories, watches and fine jewelry creations, fragrance and beauty, and fresh and modern silhouettes from the Coco Beach 2024 and 2023/24 Métiers d’art collections designed by artistic director Virginie Viard. Outside, a quintessentially glorious Hamptons garden will be used for entertaining throughout the summer.

The boutique is a refreshing plunge into the spirit of Chanel à la plage. The decor is light-filled and summery, drawing on both the Hamptons spirit and the timeless codes of the House, including the emblematic black, white and gold color palette, and the elegant design touches synonymous with Mademoiselle Chanel’s eternally modern allure.

The first floor divides its focus between ready-to-wear, accessories, watches and fine jewelry, eyewear, and shoes. Here, clients can experience the House’s latest objects of desire, from signature tweed sets reimagined in vibrant hues, babydoll dresses adorned with rocker-chic embroideries, Shetland knitwear and Mary Jane shoes from the 2023/24 Métiers d’art collection, to sleek naval-inspired swimwear, flowy pastel and striped separates, and summery denim from the Coco Beach collection. Surfboards, small leather goods, costume jewelry, shoes and sunglasses from the summer and fall 2024 eyewear collections will also be on display. Guests will also be able to discover an exquisite selection of the latest watches and fine jewelry in a dedicated space.

The second floor, reserved for private appointments, is organized around central-facing creamy linen couches topped with throw pillows in white and gold Chanel tweed. A selection of iconic bags such as the 11.12 and 2.55 is presented alongside the House’s latest creations.

The boutique is an invitation to experience the timeless elegance of the House and to summer with Chanel. 26 Newtown Lane, East Hampton