Japan’s best-kept hair care secret has officially arrived stateside: Kiwabi, rooted in Japan’s values of balance, purity and precision, focuses on long-term hair health by nurturing the scalp.
The brand’s two signature lines—Root Vanish and Root Beauté—are designed to gently but effectively cover grays, hydrate hair and restore scalp health, all while staying true to their roots in nourishment, prevention and expert care. The Root Vanish Color Shampoo ($48) gently covers grays with a natural finish while nourishing the scalp and strands with 31 antiaging plant extracts and oils. Paired with the Root Vanish Conditioner ($48), which helps protect color-treated hair from UV damage using fullerene—an antioxidant 172 times stronger than vitamin C—the routine supports melanin production to slow the appearance of grays over time.
To target thinning and support regrowth, the Root Beauté Scalp Massage Essence ($65) offers a powerful treatment shown to be twice as effective as leading growth serums, further reinforcing Kiwabi’s holistic, results-driven ethos.
Made with over 70 plant-based ingredients, the collection reflects the Japanese idea of natural beauty and turn everyday hair care into a calming, feel-good ritual. Use special code PURIST20 for 20 percent off all orders from now through July 31 at kiwabi.com.