After many long months spent in the hot sun and saltwater, late summer often leaves hair in need of a refresh. It’s the perfect time to reset your routine with formulas that restore strength and shine.
Last July, the beauty world welcomed Valery Joseph Haircare, a brand blending high-end luxury with advanced science. At the heart of this collection is the VJR5 ProComplex, a proprietary fusion of vegan keratin, plant proteins and amino acids that restore strength, shine and resilience to hair from root to tip.
Unlike conventional formulas, VJR5 ProComplex is completely sulfate-free, vegan and cruelty-free, making it as kind to the planet as it is to your hair. Its unique mix—including rice, corn, wheat, soy proteins and artichoke leaf—helps repair damaged strands, improve elasticity and protect hair’s delicate structure. Breathe life back into your tresses with one of four targeted solutions:
- Amplify: Powered by BioVolume 128, this volumizing duo boosts fullness by up to 30 percent and delivers body that lasts up to 12 hours, making fine hair look luxuriously thick and vibrant.
- Nourish: Infused with Biovitrient 124, aloe and chamomile, this range forms a protective shield, holding 40 percent more moisture for smoother, glossier and healthier hair.
- Preserve: Featuring Chromohance 113, it locks in hair color for up to eight weeks while defending against UV damage, ensuring vibrant, long-lasting shades.
- Heal: With Amanduline, a natural almond-derived agent, this formula strengthens, restores and enhances shine, protecting the hair’s internal structure.
Beyond performance, each collection is fragranced with sophisticated notes—from juicy rose to southern magnolia—transforming daily hair care into a sensory ritual to look forward to. For Joseph, it’s never just about salon-perfect results, but about how clients feel when they step outside. His philosophy extends far beyond the chair: empowering people to maintain their style, color and hair health at home with products that deliver. “Recommending the right formula isn’t about selling,” he says. “It’s about caring.” valeryjoseph.com.