Frame is a modern fashion house defined by its refined aesthetic and effortless approach to everyday style. Founded in 2012, the brand has become a hallmark of contemporary luxury, known for elevated essentials crafted with exceptional quality and a distinctly timeless point of view. Blending the laid-back ease of California with the understated sophistication of Paris, Frame draws inspiration from the broader cultural worlds of fashion, art, design and lifestyle. This cross-continental sensibility informs each collection, resulting in pieces that feel both modern and enduring—wardrobe foundations designed to outlast seasons while capturing the spirit of the moment.
The brand’s universe extends well beyond clothing. Through thoughtful collaborations with partners ranging from boutique hotels to renowned auction houses, Frame continues to explore the intersection of style, creativity and culture. These projects reflect the brand’s commitment to a holistic lifestyle experience, one that speaks to a global community of individuals who value design, craftsmanship and authenticity. Today, Frame is recognized worldwide for its ready-to-wear, denim and accessories. Its growing retail presence includes more than 20 boutiques across North America, Europe and Asia, complemented by distribution in leading department stores and influential specialty retailers around the globe. With its distinctive blend of luxury, relevance and ease, Frame remains a defining voice in modern dressing, and a continued force shaping the way we think about everyday style. frame-store.com