About Us

‘Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.” –Earl Nightingale, The Dean of Personal Development

The truth in Nightingale’s inspiring words live in the little repetitious moments of each day. I grew up in New York City, which has stimulated my academic mind, and in Southampton, Long Island, which has fed my exploratory soul. Education, the environment, technology and community service—these are the things that are important—but when I had three children, quality of life and health opened my heart to the world many parents live in: the world of wellness.

I became a student of nutrition and the mysteries of medicine. The more I read and learned in an area oversaturated with information, the more I practiced good habits. Wellness is no longer an indulgence, it’s a necessity. The time is right for a good cleanse. I’m not just talking about a juice cleanse, I’m talking about mentally, emotionally, spiritually, and yes, physically too. Our entire environment has become so toxic—from politics to pollution—people are looking for inspiration in their good health and good lives. It’s time to arm oneself against the cacophony coming from disparate places.

The Purist will help you refine and define the life you seek. Here, you will find strength, equilibrium, peace of mind, lots of laughter and loads of love.

The Purist is a place of discovery where we report opinion and fact, supported by a staff of dedicated journalists who understand the distinction. Opinion and fact are to knowledge like salt and pepper are to cuisine, and our talented writers know how to present the spice of life. We make every effort to confirm what we report, but much of what we report is opinion. While we do our best to check specific facts, we are aware that what is a true fact or not is itself a matter of opinion. So here, at The Purist, you will find strong opinions presented honestly, with facts to back them up. We do not shy away from controversy, but we do stand ready to learn and express the nuances needed for accurate reporting of both fact and opinion.

-Cristina Cuomo

The beach is synonymous with wellness so it is a big part of my family time. Here with my son, Mario, getting ready to surf, and my daughter, Carolina. Photos by Carlos Ruiz.