By Julia Szabo
What if the solution to many vexing beauty challenges—from dry skin to brittle, shedding hair, flaky scalp and split ends—could be as simple as purifying the water in which we shower? Disrupters Ryan Babenzien and Arjan Singh dared to pose the question: “We all know to filter the water we drink, but why not the water we shower in?”
The result of their inquiry—especially timely now, with heightened awareness of forever chemicals in the water supply—is Jolie, a beauty wellness company with a filtered showerhead that removes chlorine and heavy metals from our shower water.
By evicting the toxins—notably chlorine and heavy metals from plumbing pipes—that pollute and weigh down tap water, the Jolie filtered showerhead turns any bathroom into a mini-spa experience that actually boosts favorite hair and skin care products’ power to deliver beautiful results. (That’s music to the ears of beauty junkies, who budget between $2,900 and $3,800 for beauty expenses annually.)
Around the country, customers are signing up to try the product, with the promise of full money back in 60 days if not completely satisfied. (The product costs $165 if purchased without a subscription for filters, or $148 with the subscription.) That offer has paid off for Jolie, with delighted customers readily committing to a subscription at $33 once every three months (37 cents per day). And like a glee club of shower singers, they’re belting Jolie’s praises. “Jolie was the key to having the soft and shiny locks that I’ve longed for,” says one happy user.
Many seniors with delicate skin, fearing the unpleasant aftereffects of a hard-water shower, balk at a daily ablution regimen. Joan Surindar Selhi is 80 years young; she’s also Arjan Singh’s beloved grand-mère (French for grandmother). “It is essential to stay away from harmful contaminants. Therefore, the Jolie shower head has an effective distribution of filtering purified water and is fairly easy to maintain and manage on your own,” she says (another plus). “It is also stylish, and the purified flowing stream of the water is calming and soothing for your hair and body.”
Surindar Selhi’s visionary grandson chimes in: “My mom would often get hives after taking a shower, so I gave her the first prototype of Jolie to use. Being a skeptic, she wasn’t convinced—until about five months later, when she traveled to LA with my dad, and they didn’t have a Jolie with them. Immediately, my mom’s hives came back. I’ll never forget that day when she called me to say, ‘Arjan, this thing works!’” jolieskinco.com