As summer stretches into its final weeks, the risk of Lyme disease remains a critical concern. The pervasive threat of the illness has never been more relevant, especially as outdoor activities continue in full swing during late summer and early fall. In this heightened period of awareness, it’s crucial to stay informed and proactive about the best ways to navigate and avoid the disease while still making sure to spend time being active and outdoors.
Serena Williams’ husband, Alexis Ohanian, is the most recent to join a growing list of famous faces battling this tick-borne illness. This prevalent and debilitating disease remains the fastest-growing and most common vector-borne illness in the U.S., fueled by climate change—expanding tick populations, habitats and seasons—ensuring the threat remains high as summer transitions to fall.
Against this backdrop, Olivia and Steve Abrams, co-founders of TiCK MiTT, are making significant strides in combating this growing health crisis. Olivia, diagnosed with Lyme disease at age 7, turned her personal struggle into a mission. Together with her father, Steve, former CEO of Magnolia Bakery, they created TiCK MiTT—a groundbreaking, chemical-free tick removal tool. Made from a special microfiber, TiCK MiTT mimics the adhesion properties ticks naturally gravitate to, effectively removing them from people and pets. This innovative product recently won the 2024 Outdoor Retailer Product of the Year and has garnered national attention, including features on Good Morning America and The View.
The TiCK MiTT story is one of resilience and innovation. Olivia’s passion, savvy and entrepreneurial spirit, coupled with Steve’s business acumen, have turned a personal battle into a beacon of hope. Join us in celebrating their achievements and supporting their vital work with Project Lyme, a nonprofit formed to educate, assist patients and work toward eradicating the disease.
The father-daughter duo also serve as active board members of Project Lyme, working tirelessly to raise awareness and support for research to combat the escalating threat of Lyme disease. This September, Project Lyme will host its annual gala, where the Abrams family will be honored for their contributions. Cristina Cuomo will emcee the event, which promises to be an inspiring evening dedicated to a crucial cause.
Stay safe and proactive in your tick prevention efforts and consider adding the TiCK MiTT to your arsenal of outdoor essentials, whether it’s for back to school, hitting the links, taking a hike or simply walking your dog.
As a special offer, Olivia is extending an exclusive deal to Purist subscribers for 15 percent off with code PURIST15. tickmitt.com