Lead With Love: Kelly Rutherford

The Gossip Girl alum and style icon reflects on growing wiser and seeking out life’s little joys.
“There is beauty everywhere,” says Kelly Rutherford. “Nature, fashion, our families. Great art.”

Photography and interview by Cathrine White

Purist: You’ve had such a storied career across television and film—how do you choose your projects these days? 

Kelly Rutherford: I really just pick the best one at the time. Some have turned into successes, and others were the experiences I needed. 

You’ve become a muse for so many elegant, thoughtful brands. What draws you to a brand or designer? What values do you look for in those partnerships? 

I love global brands. It’s been fun discovering so many beautiful, artful Asian brands and most of them are already sustainable, and I love that. 

Do you have a personal philosophy when it comes to creating beauty in the world—through style, performance or presence?

It’s just about doing what you love with love. And there is beauty everywhere. Nature, fashion, our families. Great art.

You exude serenity and grace. What practices help you stay grounded, especially when life feels chaotic? 

It’s just the idea of doing the best we can on any given day. Showing up and doing what we can to be the best we can be at that moment. And letting go of the stress and worry. It’s good to know it just does not serve the soul. I also love going for walks with my dogs, spending time with my kids and being in nature. And of course enjoying some massages once in a while. 

How has your understanding of wellness evolved over the years—emotionally, spiritually and physically? 

It’s much more simple and more flexible.

What does a peaceful day look like for you, and how do you protect that peace? 

Doing what I love and taking care of those I love and finding things to do that I enjoy. 

How has your relationship with yourself changed as you’ve grown older?

I am much more patient with myself.

What would you tell your younger self about the woman you’ve become today? 

That all of the things you think are tough will help you become that woman you want to become. And to enjoy each moment more. Lighten up a bit.

What does “leading with love” mean to you at this point? 

It’s the only way. It feels the best. 

In what ways do you find strength through softness? And how can that be a form of leadership for women today?

I am learning this: that a spoonful of sugar is much better. Mary Poppins—she was a smart lady. 

What are a few small, soulful joys you try to make space for in your everyday life? 

I really love writing. Meeting a friend or getting a few things done I have been meaning to do. Always time with family.

Is there a quote or mantra you return to when you need clarity or comfort? 

There are so many. I do like affirmations. I find them super comforting, like, “All is well in my world.”