By Martha McCully
Could a rare melon from the South of France really make a difference in your life? Yes—at least in your skin care. There’s a specific melon varietal that stays fresh and firm far longer than an ordinary melon that wrinkles and decays. This is great news for skin.
Meaningful Beauty was launched 21 years ago by Cindy Crawford and world-renowned cosmetic specialist Dr. Jean-Louis Sebagh. Cindy was just 28 and fully into her supermodel career when she was introduced to Dr. Sebagh at his clinic in Paris; he was incorporating the rare melon extracts into his skin care treatments. Cindy aligned with his age-maintenance philosophy—the idea that maintaining texture, tone and hydration is the way to keep skin looking and feeling youthful; she also saw instant radiant results.
After Cindy had kids and was traveling less, she wanted to be able to use Sebagh’s formulas at home and jokingly asked him, “Why can’t we bottle this?” His response? “Why not?” So, Meaningful Beauty was developed as a skin care line that Cindy could not only use at home but share with her sisters, mom, friends and women everywhere. At the heart of the line is the melon-powered technology that delivers the powerful enzymatic antioxidant superoxide dismutase (SOD), which helps promote advanced hydration and ultimately radiant, younger-looking skin.
New York dermatologist Dr. Elizabeth Hale is a big fan of the line’s Crème de Sérum, which contains the melon super-antioxidants. One of her tips for healthy skin is to “apply antioxidant serum under a daily sunscreen, it adds an extra layer of defense.” She also recommends keeping up with a simple consistent skin care routine rather than using a lot of different peels, lasers and exfoliators, a common mistake women make.
The Meaningful Beauty Skincare System is a step-by-step routine that makes it easy to do just that. It also contains all the essential steps recommended by Dr. Sebagh: cleanse, purify, moisturize, hydrate and protect. Years later, Cindy’s radiant, still-youthful skin is a testament to the power of melon.
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