January 9, 2018

Celebrity Wellness Warriors: Beyoncé

The meaning behind singer Beyoncé's activewear and athleisure collection, Ivy Park.
@weareivypark

BEYONCÉ states that her Ivy Park activewear and athleisure collection, co-founded with Topshop in 2016, has the word ‘park’ in its moniker because “park is our commonality…anywhere we create for ourselves. It’s the place that drive comes from…we go to when we need to fight through something.” Linked to this inspiring message, based on Beyoncé’s memories of her frequent visits to Parkwood Park in Houston as a child, the garments offer even more than just impeccable stitching and superior flexibility for the everyday active woman. ivypark.com