Celebrity Wellness Warriors: Gwyneth Paltrow

The actress and Goop goddess also serves as creative director of makeup for Juice Beauty.

GWYNETH PALTROW hatched Goop out of her home as a weekly newsletter in 2008. Nearly a decade later, the brand has evolved into a high-profile lifestyle website focusing on six categories—Wellness, Travel, Food, Beauty, Style and Work. There’s also an e-commerce division offering a curated array of products: Choose from Goop’s own line of luxury organic skincare, vitamin regimens (try the “Why Am I So Effing Tired?” package), natural fragrances and fashion labels. When she’s not running Goop, Paltrow serves as creative director of makeup for Juice Beauty, a certified organic, clinically validated line of skincare and plant-pigment cosmetics. The 2018 Goop Health Wellness Summits was held in NYC on January 27 and is hitting LA June 8-9. goop.com