Brite Bite

Toxin-free toothpaste bits.
Lindsay McCormick

by Abby Tegnelia

Lindsay McCormick’s new Bite Toothpaste Bits are giving eco-conscious consumers something to smile about. The vegan, preservative-free tablets (put one in your mouth, wet your toothbrush, then start brushing normally—the bit will foam) are sold in recyclable glass bottles intended for refill.

“I was traveling all the time, and saw all the plastic tube waste in hotels,” says McCormick, an LA-based TV producer. “I also began to see the harmful chemicals in toothpaste.” Thus began her intensive chemistry studies, and the eventual DEA-registered tablet-making machine for her laboratory. “I believe so much in this cause,” she says.