April 17, 2018

Gold Market

Organic foodie paradise Erewhon celebrates its 50th anniversary.
Erewhon’s new Santa Monica destination

by Charlotte DeFazio

The West Coast’s favorite green grocer, Erewhon, opened in 1968, abiding by its mission to “make healthy, pure, nutrient-rich foods and products available to all” as they work with local farms and vendors. All produce is 100 percent organic, and carefully curated products, from paleo bread (made with almond flour and honey) to the antioxidant salad (with kale, hemp seeds and turmeric) and gluten-free, vegan lemon raspberry doughnuts are selected with the highest standards. At Erewhon’s newly opened Santa Monica location, the fourth of the family-owned business, shoppers will find a gas and wood-fired pizza oven, a tiered garden terrace, and eight different taps of kombucha at the Tonic Bar.

“Even after 50 years, Erewhon remains curious about the world around us,” says Jason Widener, VP of New Store Development. “We focus on educating ourselves and others about food, and how ingredients interact and fuel mind, body and spirit. All of this is what makes Erewhon completely unique in the marketplace. We are constantly sourcing wild ingredients, small artisanal products, unique items made from rediscovered ingredients and re-offering them to the world. Nothing is really new. It’s just our awareness that changes everything.” 2800 Wilshire Blvd., Santa Monica; erewhonmarket.com