Alex Rodriguez’s TruFusion hits Southampton


Alex Rodriguez (here with Jennifer Lopez) brings Trufusion to Southampton. Photo courtesy @lovejlopez

By Anne Marie O’Connor

TruFusion is the food court of workout studios: It offers over 65 different workouts, including yoga, barre, Pilates, boot camp, TRX, boxing, indoor cycling, aerial, kettlebell and battle ropes. This summer, the company is opening a pop-up in Southampton. “TruFusion is quickly becoming the new standard for how people work out and will give people a taste of what to expect before we launch in Soho later this year,” says Alex Rodriguez, the former Yankee who is a spokesman for, and board member of, the company, which first launched in Las Vegas in 2013.

Some of its signature classes include Tru Hot Pilates, Kettlebell Core and Kettlebell Booty, Down & Dirty Bootcamp (which adds a little bump and grind to the standard boot camp) and Soulful Sunday (hot vinyasa yoga accompanied by modern and classic songs). TruFusion’s pop-up will open Memorial Day and run through Labor Day. TruFusion Hamptons, 5 Windmill Lane, Suite 4, Southampton;