Safeguarded Smiles

Estela Cockrell of Switch2Pure shares her selections for the cleanest, safest options for oral hygiene care.
Dr. Gerry Curatola’s nontoxic brand, Revitin

To fluoride or not to fluoride? For years, America has been sold a bill of fluorinated goods, marketed for decades as, “Fluoride prevents cavities.” The truth, and rather rude awakening, is that fluoride has been classified as both a neurotoxin and an endocrine-disruptor, both of which are known to be associated with cancer and the health of your bones, brain and thyroid. When it comes to toothpaste, steer away from the fluoride-filled brands and explore the many powerful and natural alternative options out there.


At Switch2Pure, we look for effective, nontoxic products like Revitin ($15,, formulated by Dr. Gerry Curatola. This paste balances the mouth’s natural biome with seaweed, antioxidants and natural anti-inflammatory ingredients. Plus, it helps to remineralize the teeth, resulting in great cavity prevention.

Switch2Pure’s top-selling charcoal toothpaste

Another of our biggest-selling toothpastes is My Magic Mud Activated Charcoal Toothpaste ($11), which helps to balance the mouth by removing unwanted toxins. Becky Steinbach, DDS, of Elevate Dental Wellness in Colorado, says, “Charcoal is half as abrasive as traditional whiteners, and really helps to remove those surface stains. The added benefit of binding toxins makes it my go-to for patients looking to use cleaner products while still getting whiter teeth.” With so many appealing nontoxic alternatives, there is no need to dip in the fluorinated pool.