Fashion Infusion

Perfectly-timed new boutiques and pop-up shops give Hamptonites a much-needed style fix.
Swiss luxury label Akris pops up in Southampton.

By Julia Szabo


Last month, the Swiss luxury label opened its first Hamptons pop-up, offering a free mask with any purchase. Interiors connoisseurs and natural-fiber fans will delight in the store’s design, featuring decor by Vitra. 52 Jobs Lane, Southampton,

Alvin Valley’s collection includes easily upstyled summer looks.


The “King of Pants,” beloved for his exquisite power suits, scores this summer with ultrafemme looks showcased in his new shop: cotton caftans, charming chiffon or eyelet dresses, must-have straw hats. “There’s a formality to Southampton that you don’t have in other beachy communities; you need a dressier look,” Valley tells Purist. “Even if gatherings are smaller, people are looking for normalcy and tradition—they haven’t given up on that. I’m excited that people still want to dress up!” 42 Jobs Lane, Southampton,

Giorgio Armani’s East Hampton outpost flaunts tropical decor.


For many of us, a little trip abroad—if only in our imaginations—might be just what the doctor ordered, and who better than Armani to bring Italian style to the East End? The space has an exotic jungle vibe that’s sure to combat COVID anxiety. “It’s fun and bold, and reminds us to smile,” says Kristen Glosserman, lifestyle coach, East Hamptonite, veteran shopper and author of the forthcoming If It’s Not Right, Go Left. “A smile is always a step in a positive direction.” 54 Newtown Lane, East Hampton,

A Wild Dove X Sole East offers an eclectic selection of style and home accessories. 


Store owner and stylist Lynn Levoy’s killer eye shows in her curated selection of lifestyle items whose origins span the globe, from NYC (Bread Monster beaded jewelry) to Australia’s Bond-Eye swimwear. Levoy’s specialty: “A mix of brands people know with harder-to-find pieces.” Après swim, cuddle up with Morphew Vintage’s cozy, super-tactile robes repurposed from antique chenille bedspreads. With keeping clean on everyone’s front burner, artist Sarah Coleman creates ingenious sleeves for travel-size Purell bottles, reusing pre-owned leather accessories by Goyard, Gucci and Vuitton. To light your fire or ignite a favorite scented candle, the shop carries Coleman’s logo’d lighter covers, and two delicious candles to deploy them on (by Costa Brazil and Lake &Skye).
90 2nd House Rd., Montauk,

ERES swimwear is perfect for a summer getaway.


ERES makes ravishing Gallic swimwear. You’ll find mostly bikinis and body-hugging one-pieces, and a few lovely lingerie and activewear items here, too. 14 Jobs Lane, Southampton,

Sunset Beach Hotel’s collection of apparel and accessories.


A large square scarf can prove to be a lifesaver in late summer, whether worn fashionably, as neckwear, screening the sun, or used as a makeshift face covering. Shelter The Hotel collaborated with artist Ivan Terestchenko (of Biarritz) on a limited-edition cotton carré ($75) for an artsy summer souvenir. 35 Shore Rd., Shelter Island,

Bonpoint’s storefront showcases its girls’ spring/summer collection.


Discover seasonal baby, girl, boy and skin care collections, plus vintage and custom furniture from France, housed in a romantic, Parisian-inspired atmosphere.
20/22 Main St., Southampton,