High-Stress Parenting in COVID Times

How Daily Habits and CBD can help. By Christopher Gavigan, Prima Founder & CEO
Christopher Gavigan in a field of hemp. Photograph courtesy of Prima

At the start of any school year, it’s perfectly normal for parents to experience stress, worry and deep concern. As a parent of four school-aged children (12, 9, 8 and 4 years old), I’m very familiar with all the stress-inducing “new normals” that come every fall—new routines, new challenges and new teachers. But this year with the “new normal” of COVID-19, parenting is so much more dimensionally challenging in a way that fluctuates daily, consuming us with even higher amounts of stress.

Then add the compounded new professional realities and demands, like virtual working and endless Zoom meetings, and parents are caught in a constant whirlwind of uncertainty. As the founder of CBD brand Prima, I hear every day from adults experiencing this mode of silent anxiety and continual waves of mood instability that can lead to daily stress, burnout and a negative impact to the body’s immune system.

During this time, what I’m turning to are simple habits and daily practices—like my early-morning yoga practice, my essential two Prima Daily’s (CBD oil capsules), and focus on radical acceptance—accepting something completely without fighting it, without judging it and without trying to change it.

The science of stress relief: Therapeutic botanicals for skin, body, and mind from Prima.

Enter a fascinating discovery in modern physiology—the endocannabinoid system (ECS)—that’s being called one of the most important physiological systems involved in establishing and maintaining human health. The ECS is a series of receptors with the primary purpose of maintaining homeostasis—or “balance”—by activating endocannabinoids (when there is an imbalance in the tissues, organs, or elsewhere) to restore the body to its optimal state.

During these challenging times, modulating the immune and nervous systems’ functioning is critical, and while researchers are still working to fully understand the ECS, we do know that endocannabinoids and the immune system are intimately connected, and at least two ECS receptors—one of which is found in the immune system—positively interact with cannabinoids such as CBD. With the ECS as the master body balancer, CBD helps maintain a state of biological balance through supporting mood, sleep and healthy stress response, all of which contribute to a stronger immune system.

CBD can be a very powerful tool for supporting the endocannabinoid system to help manage stress, sleep and immunity, but the quality of CBD matters. At Prima, we developed and designed a comprehensive line with an advanced, experienced team and naturopathic doctor to craft best-in-class functional wellness tools rooted in hemp CBD and focused on purity, potency and efficacy. Every product we produce is in the holistic pursuit of well-being.

This school year looks very different from the last, but if we’re able to prioritize our pursuit of well-being through positive daily habits, self-care, emotional balance and connectedness to others, we can hopefully make it a little easier to navigate. For 20% off, use the code: PURIST20; prima.co