For those cooped up inside for the majority of 2020, a safely plotted change of scenery can serve as a much-needed mental reset. The sun and sand of South Florida may help ward off the seasonal blues and give urbanites a respite from the noise and commotion of the city. While a new place can be exciting, it’s easy to miss the comforts of home, including your go-to salons and spas.
But many well-tressed snowbirds’ prayers have been answered, as visionary NYC hair stylist Valery Joseph has expanded his horizons. Beginning with his Madison Avenue salon, established in 2002, Joseph has since expanded to Central Park West, the Upper East Side’s Blow Bar, Bridgehampton, and in 2021, a new residency at Palm Beach’s Lotus Hair Studio. He and expert colorist Nicole Gache will now fly south for the winter, offering monthly appointments at the luxury salon alongside team members Eyal Berger and Talor Oz, resident stylists who can be booked each Monday and Tuesday.
“Palm Beach and Miami were always on my mind,” Says Joseph. “My clients always told me they miss us when they are away for the winter. They are the reason we decided to go down there. Now, my New York clients can maintain their gorgeous, luscious hair year-round. This is our first step toward a permanent salon.”
Joseph has also expanded into the specialty hair care sector with his signature line, Long by Valery Joseph. These specialized products address all hair types and concerns, including the Nourish and Preserve lines, which provide hydration for color-treated hair; the Amplify line, which adds volume to fine hair; and the Brilliance Oil elixir. The products contain Smart Keratin, certified organic baobab oil, artichoke leaf and rhubarb extracts, and rice protein for strength and shine. The perfect solution for those traveling this winter or diligently honoring social distancing guidelines, Long gives hair the TLC needed to endure extended periods between salon treatments. Says Joseph: “The products are filled with pure ingredients to help you get luscious hair, combined with a UV guard for maximum protection to help keep your color looking fresh and vibrant.”
Call 212.517.2333 to book. valeryjoseph.com
