By Beth Landman
For the last 10 years, rumors have been circulating that Equinox would open a Hamptons outpost, and it’s finally happened. The upscale fitness and lifestyle giant premiered Equinox x Hamptons, its first East End location, this May in an updated potato barn, which was originally built in the 1920s, at 204 Butter Lane in Bridgehampton.
The timing makes sense. After an incredibly challenging year, people are heading back to gyms, and a large number of the club’s members are spending more time in the Long Island enclave. Opening a location here accommodates their needs and allows them to ease back into their former workout community without skipping a beat.
The new club’s design elements, including reclaimed barnwood, painted pressed-tin ceilings and industrial lighting, are in harmony with the building’s rustic and agricultural aspects, while the locker area and training floors are state of the art. In contrast to its urban clubs, valet parking is complimentary.
Popular group fitness classes, including high-intensity MetCon3, Tabata and Stacked, as well as yoga, barre and Pilates mat, will be held in an open-air space called The Atrium. Favorite instructors including Or Artzi, Gerard Thelemaque, Lauren Musselman and Kay Kay Clivio are making the trip East. Those who prefer solo classes can take advantage of the virtual Equinox + app offering with Precision Run classes on custom Woodway treadmills, and cycling classes on SoulCycle At-Home bikes at the club.
The Courtyard, a landscaped outdoor area, is set aside for strength and conditioning training, and the latest cardio equipment can be found in an expansive wood-accented room called The Lodge. There is also a station with high-tech Therabody percussion devices to help with muscle recovery.
The Café will feature local offerings such as medium roast with a hint of chocolate from Dreamy Coffee; protein cookies and banana-almond, coconut or cocoa “energy balls” from Wishbone Farms; and “Ginger Fireballs” from Juice Press.
Each week, new items will be brought into The Shop, which will offer a mix of men’s and women’s clothing and accessories from workout gear to beach togs. In addition to the club’s own line and products designed specifically for the Hamptons location, there will be collaborations with Hiro Clark, Rhone and Supergoop!, among others.
This should certainly tide Equinox members over until they return to their home clubs. equinox.com
