By Julia Szabo
LoveShackFancy—the beloved Hamptons brand known for its fabulous floral prints, blossoming at its Sag Harbor and Southampton shops and its pop-up at The Surf Lodge—proves it’s equally at home in sand and snow with its eagerly awaited arrival in Aspen and a breathtaking collaboration with Bogner, the visionary brand that puts function first, yet never stints on style. Bogner’s Fire+Ice collections always offer wearers cool comfort wherever winter may take them—and this season, the design destination is LoveShackFancy’s flowery field of warm, vibrant color, transplanted to high-performance puffer jackets, ski pants and base layers.
The 12-piece capsule collaboration is designed to appeal to anyone who seeks a chic barrier against the cold—unless, that is, she chooses to travel incognito. These fresh florals are guaranteed to get the wearer noticed, whether out on the trail or navigating snowy city streets. Even better, the apparel transitions effortlessly from the mountains to the city and back again. “We are so beyond excited to bring LoveShackFancy to the mountains and to create a magical pop-up experience at the St. Regis. When we were thinking of where we could carry our collaboration with Bogner, Aspen was the first location to come to mind,” says Rebecca Hessel Cohen, LoveShackFancy’s founder and creative director. “These pieces will take you from the city to the slopes and everywhere in between and we can’t wait to see everyone wearing the collection around town.
“I love all the fashion in Aspen,” Cohen confesses. “Our pop-up in the St. Regis will be the only place you can shop the collection in person.”
December 16-January 3, The St. Regis Aspen Resort, 315 E. Dean St., Aspen
