Chanel Goes Coastal

East Hampton has become the newest home of the iconic fashion house.
The highly coveted 31 Rue Chambon bag, showcased at Chanel in East Hampton. Photograph courtesy of Chanel.

By Gabrielle Echevarrieta

While Paris and the East End sit on opposite sides of the Atlantic, an air of effortless elegance unites the two destinations as epicenters of luxury fashion. East Hampton has become the newest home of iconic fashion house Chanel, which has transformed a charming gray-shingled East End storefront into a two-story shopping experience. Embodying a laid-back à la plage sensibility that runs deep in both French and Hamptons culture, the bright, summery boutique calls upon elements of both cool ocean tones and the iconic black, white and gold color palette of the Chanel brand.

Matte black painted floors and white walls are complemented by understated design elements, with bold accent pieces inspired by Gabrielle “Coco” Chanel’s legendary Paris residence. The ground floor features a robust line of ready-to-wear accessories, jewels, eyewear and shoes, while the upper floor is dedicated to private appointments. Hamptonites planning to revamp their summer fashion aesthetic can explore the boutique’s newest collection of daytime wardrobe essentials like diamante suits, casual denim and handbags, paired alongside sleek evening pieces from the Métiers d’Art 2021/2022 line.

Step onto the beach and savor the sensation of sand beneath your feet for the first time this summer while outfitted in Chanel’s playful Coco Beach Collection, which offers pink and blue tweed sets, vibrant cover-ups and chic beach totes. A dedicated section of the retail space gives guests the opportunity to browse a selection of watches and jewelry, like the iconic J12, Première, Code Coco boyfriend watches and the Coco Crush fine jewelry collection. New renditions of highly coveted items like the 31 Rue Chambon bag—pictured here—are showcased alongside unique items like a Chanel signature leather roll-up checkerboard and silver yo-yo stamped with the double-C emblem.

26 Newtown Lane, East Hampton; chanel.com