Face Fitness

Dr. Ruffin empowers women to create a fit face.
Dr. Naeemah Ruffin

Women are living longer and more active lives and desire to maintain an attractive and youthful appearance. As we age, facial muscles, like skeletal muscles, can sag and lose tonicity. This, coupled with skin changes, can cause the face to appear tired and lacking in vitality.

In our youth-obsessed society, it is challenging to know how to age gracefully naturally and what that looks like. Dr. Naeemah Ruffin, looking for her own natural, holistic and sustainable facial aging solution, founded Bellantz, a face fitness company. Bellantz specializes in natural facial rejuvenation as an alternative to invasive cosmetic procedures and surgery to improve the appearance of facial contours, folds, creases, wrinkles, facial asymmetry, sagging and devitalized skin for a more youthful and vibrant facial appearance.

Unlike skeletal muscles, facial muscles are attached to the skin and operate as a single unit. Having toned facial muscles is a vitally important aging factor due to fat loss and gravity. To counteract these effects, facial muscles must consistently achieve a maximum contraction. This is achieved by utilizing the brain’s neural pathways to enable voluntary facial muscle contraction, which cannot be achieved in other ways such as stimulating facial muscles with facial toning or microcurrent devices. It’s essential to work with a personalized face fitness trainer with knowledge of the musculoskeletal system and exercise physiology to learn the practice of face fitness to achieve remarkable results and avoid harm.

With over 100 scientifically based face and neck exercises, Bellantz’s face fitness programs utilize muscle anatomy, physiology and biomechanics to improve muscle tone and create muscle hypertrophy. The exercises are tailored to each client’s facial structure and includes relieving facial muscle tension prior to exercise.

Unlike cosmetic procedures like Botox, which block signals from the brain to the facial muscles, Bellantz’s program restores the mind-face connection to address age-related negative facial expressions, essential to restoring a youthful facial appearance because the face reflects emotional well-being. For example, some individuals experience a discrepancy between their resting facial expressions and their true feelings, such as appearing sad, angry or tired when they are not. 

Bellantz’s two programs are: 

  • Core, for beginner to intermediate levels, which meets weekly for six, 12 and 20 weeks. 
  • Lifestyle, for advanced levels to maintain results and achieve further improvement, which meets monthly or bimonthly. 

Both programs are available online via video conferencing or in person at its New York City office. Both programs focus on achieving natural-looking results and help clients create habits and routines to sustain the long-term practice of face fitness.

The main benefits of working with Bellantz is that there are no side effects or downtime and the protocols can be practiced at home for five to 10 minutes per day. Consistent and accurate practice yields early results in four to six weeks and is sustainable over a lifetime.

Bellantz’s skin care line works synergistically with its face fitness protocols to restore a youthful, radiant, smooth, and hydrated appearance to the skin. The ingredients include scientifically proven plant-based stem cells, peptides, fruit acids, antioxidants, brighteners and natural hydrators. All products are made in small batches for freshness and potency. Bellantz also utilizes LED light therapy to boost the skin’s metabolism to repair, renew and revitalize the skin. 

Ruffin’s passion is to empower women to move to the next level of self-care by nourishing, cultivating and cherishing their face and mind to produce the best version of themselves. Visit bellantz.com and use promo code PURIST1 for 20% off all skin care products, beauty tools and a complimentary 30-minute online face fitness consultation until January 5. Consultations can be requested at info@bellantz.com and must mention the promo code.