By Beth Landman
There are few accommodations more desirable for visitors to Palm Beach than a room at The Colony Hotel, except perhaps a villa at the iconic and newly refreshed property situated on a perfect perch within sight of the beach and a block from Worth Avenue.
This season, one of those seven individually decorated villa apartments—located directly across the street from the main hotel with its social pool scene and restaurant, Swifty’s—has been transformed into a collaboration with Gwyneth Paltrow’s brand, Goop.
“We’ve always dreamed of a Goop residence, a place where people could immerse themselves into our world of gorgeous, meditative interiors, with luxurious, clean beauty in the bathrooms and elegant, timeless fashion in the closet,” says Paltrow, who garners ideas from her travels and collection of Pinterest images.
In partnership with interior design firm Ronen Lev, and timed with Goop’s 15th anniversary celebration, the spacious 2,524-square-foot, 2-bedroom, 2 1/2-bath sanctuary is inspired by Parisian pieds-à-terre. True to the Colony spirit, the colors are vivid, uplifting and relaxing, while the materials are a mix of old world and new. There is a cushy white sofa and a stylish, oversized white chair, along with a bright-green cocktail table, and neutral rugs and a vintage travertine coffee table. Wallpaper with a botanical design adds interest, and a Cartier checkers set and trays provide luxurious detail.
The villa, which has a private entrance, a pool only shared with the other villas, and both butler and beach buggy service, also has an open living room and kitchen. The bathrooms are stocked with Goop beauty products, including Microderm Instant Glow Exfoliator, Microderm Instant Glow Body Polish, All-in-One Nourishing Face Cream, Nourishing Repair Body Butter and Cloudberry Exfoliating Jelly Cleanser.
“Both Goop and The Colony brands are rooted in vibrancy,” says Sarah Wetenhall, president and owner of The Colony Hotel, “with design and taste as pioneering principles.”
Paltrow has a special love for Palm Beach, having grown up spending time there with her family. “All the Paltrows have congregated in Palm Beach for decades,” she says.
This is not the first alliance for The Colony, which also has collaborations with Tracy Anderson (fitness classes,) Naturopathica (a beauty spa suite with treatments) and Dolce&Gabbana (a pop-up is in the lobby), so there are days when you may never want to leave the property.
But, of course, if you do want to head out, some of the best shops and restaurants on the island are just steps away. thecolonypalmbeach.com
