Fivestory, the boutique and e-commerce platform, embodies both Old World elegance and modern innovation. The flagship is an Upper East Side haven in which to discover impeccably curated fashion, accessories, jewelry and home goods. Fivestory also has locations in Southampton (56 Jobs Lane) and Palm Beach (201 Royal Poinciana Way).
With a penchant for the exquisitely eclectic, Fivestory’s offerings combine emerging talent with internationally renowned ready-to-wear designers. Service is a critical pillar of Fivestory. Personal shopping, special occasion wear, outfitting and closet edits create the foundation of its relationship-driven proposition.
Fashion industry executive Karen Murray acquired the business in early 2020 and swiftly orchestrated a move to a beautiful space on Madison Avenue. In this exquisite environment, Murray envisages a new era of experiential retail. An avid collector of vintage, Murray has pioneered the Fivestory foray into vintage and pre-loved, offering iconic one-of-a-kind pieces from Chanel to Yves Saint Laurent. A series of intimate art installations are on rotation in each location. Home, from tabletop to objets d’art, rounds out the brand’s holistic offerings. fivestoryny.com
On Thursday, February 29, from 11AM to 6PM, brand owner Karen Murray, along with more than 15 other inspiring female panelists, will be sharing their stories at Morphmom on the Move at Fivestory’s Palm Beach location at 201 Royal Poinciana Way. Join Murray, authors and empowering speakers—from industries including wellness, finance, media and fashion—for a day full of inspiration, connection and fun. Guests can enjoy panel speakers, a private lunch, book signings and a sip and shop. To register or for more information, visit morphmom.com/morphmomonthemove
The Brazilian Court Hotel, a Palm Beach staple, is unveiling Casa by Brazilian Court, a luxury retail space within the historic property, on February 15. Fivestory will be its proud first resident. thebraziliancourt.com
