With wellness trends coming and going at lightspeed, it can be a challenge to keep up, especially when you’re juggling your work, family and social life. Kroma Wellness offers streamlined solutions for busy people who want to make healthy choices without sacrifice. Its superfood-packed, instant meals, beverages, snacks and supplements fit seamlessly into any routine, and couldn’t be simpler to enjoy: just add water.
Kroma Founder and CEO Lisa Odenweller has always lived a healthy lifestyle, but when symptoms like brain fog, unexplained inflammation and weight gain, digestive issues and hair loss cropped up in her late 30s—which her doctor dismissed as age-related hormonal changes—she was determined to take action. She made some key lifestyle adjustments, started to feel better than ever, and knew she had to share what she’d learned with others.
Her healing journey led her to diving deep into understanding how to use food to heal including attending the Institute of Integrative Nutrition. As she learned what she learned she knew she had to share this information with others which led her to opening the first superfood cafe in the country: Beaming. Beaming quickly attracted a cult following and expanding to LA where it grew to 10 locations in just four years. She exited Beaming in 2017 and shortly thereafter began working on Kroma. Her vision there was to take all the incredible transformation that was happening with those that came to love the Beaming cafes but reach more people with products that were non-perishable and portable. In July 2021, she launched Kroma Wellness.
It’s been a whirlwind since then; Kroma has built a loyal following of celebrities and influencers with products like their Beauty Matcha Latte, 24K Bone Broth, and Cranberry Hydration Elixir. Gwyneth Paltrow, Amy Schumer, Kristin Cavallari, Naomi Watts and Lauryn Bosstick from the Skinny Confidential not only fell in love with her products but also all ended up investing in Kroma. The brand’s iconic 5-Day Reset reinvented the traditional cleanse, promising the same transformational results without all the suffering and starvation typically associated with detoxes and juice fasts.
Despite her company’s expansive growth, Odenweller (along with her daughter, Lexi, who has been by her mom’s side since day one and currently manages social media) remains at the heart of the operation. She still formulates every Kroma product herself, often spending several years on a single recipe. All ingredients must meet the brand’s exacting standards for quality and sourcing. Kroma products are gluten-free, dairy-free, non-GMO, and tested for heavy metals. Among their premium ingredients are grass-fed bovine collagen, organic ceremonial grade matcha, organic and U.S.A.-grown pea and pumpkin seed proteins, and Chocho, a regeneratively grown, nutrient-dense crop from the high Andes mountains of Ecuador with more protein than any other plant source.
Kroma shows no signs of slowing down. This spring, the brand rolled out an astounding four products in a matter of weeks: Super Ramen, the world’s first gluten-free bone broth instant ramen; Super Granola, an addictive blend of nuts, seeds and superfoods; Fasting Matcha, a fast-friendly version of Kroma’s best selling Beauty Matcha latte; and two Plant-Based Proteins, featuring a unique blend of whole-food protein sources, adaptogens, and digestive enzymes. Later this month they are launching a unique Protein Bundle, which is a collection of Kroma products offering 52g+ of protein daily for those seeking easy ways to get more protein into their diets without the fuss or effort. kromawellness.com