Mackage returns to Aspen this winter with a seasonal pop-up boutique at the iconic Hotel Jerome, Auberge Collection open from February 9 through February 22. Set against the dramatic backdrop of the Rocky Mountains, the pop-up offers an immersive expression of the brand’s signature blend of technical innovation, refined craftsmanship, and modern design. The Aspen activation joins a curated network of alpine destinations, including boutiques in Megève and Courchevel, France, as well as a pop-up in Saint Moritz, Switzerland, during Snow Polo World Cup weekend—reinforcing Mackage’s enduring commitment to the world’s most prestigious and exclusive mountain resorts.
Located within the historic Hotel Jerome on Main Street, the Mackage Aspen pop-up places the Montreal-based lifestyle luxury brand at the heart of one of North America’s most celebrated alpine destinations. A fixture of Aspen since 1889, the landmark hotel provides a fitting setting for Mackage’s elevated take on cold-weather dressing, where fashion and function meet. “Aspen represents a convergence of culture, design and global influence,” says Mackage CEO Tanya Golesic. “Opening at Hotel Jerome allows us to connect with our customer in a destination that celebrates winter, style and elevated performance.”
Inside the pop-up, guests will discover a special selection of ski and luxury lifestyle pieces for men and women, designed to blend high-performance functionality with elevated style. From ski garments engineered for the slopes to elevated après-ski staples, Mackage ensures protection from extreme alpine conditions without compromising on aesthetics, staying true to its ethos of Aesthetics That Protect. The collection highlights technical innovation, precision tailoring, and performance-driven materials, essential for both Aspen’s slopes and the resort’s sophisticated après-ski lifestyle.
The Mackage pop-up will be located at 330 East Main Street and will be open daily from 11AM to 7PM, February 9-22. mackage.com