The Surf Lodge: 10 Years of Embracing Wellness

Once the force behind some of the city’s hottest clubs—Cain, GoldBar—today Surf Lodge owner Jayma Cardoso emphasizes healthy living and mindfulness over velvet ropes and bottle service.

By Jayma Cardoso

I believe everything is always evolving. I think that the guests who used to come to my clubs have evolved too. Some have new priorities—marriage, children—but most of them are just looking for a different way to share the journey of life with those around them. I believe the experiences we create at The Surf Lodge (which is celebrating its 10th anniversary this year) reflect what people are looking for.

I think New York is a really hard city. I have so many friends who have so much, but are so depressed and anxious. For most people, New York is not their home in that they didn’t grow up here, so they don’t have the support of family. They’re driven and passionate, but they can also get overwhelmed. But it’s never too late to start on a path of betterment and health. (I call it “bettering myself.” Baby steps.) We just need a little push and I hope I can start the conversation at the Surf Lodge.

Our wellness program this summer really reflects what I love. We will continue to offer amazing weekend classes to our hotel guests, such as my latest obsession, Bari Studio (a hybrid class that works every part of your body); my all-time favorite, Yoga for Bad People; The Class by Taryn Toomey (an intense class that combines calisthenics and plyometrics); Flex Studios Pilates; as well as the XPT workout with Laird Hamilton and Gabrielle Reece.

I am also putting together a full-day workshop on how can we stay well in this crazy world, which will feature inspirational coach Gabrielle Bernstein, vegetarian chef/surfer/trainer Adam Rosante, relationship advisor Tony Gaskins and astrology experts the AstroTwins.

But life is really about balance. It’s OK to have a drink or two, eat a great meal and have fun with friends as long as you take care of your body, mind and soul the next day. If you put all your weight on one side of the boat, you’re going to tip over. I think fun and taking care of yourself are one and the same.