Pure Picks: Joey Wölffer

The co-owner of Wölffer Estate Vineyard and founder of her namesake boutique in Sag Harbor shares fashion and beauty essentials for a fabulous Hamptons summer.
“I love supporting my friends and local small businesses like my own. These are some of my favorite go-to items at the moment.”


“This is my go-to hat for summer. I try to wear a hat at all times, because I am outdoors a lot! We collaborated with Hat Attack to make these wonderful summer must-haves.” Joey Wölffer Reworked x Hat Attack beach hat, $175, Joey Wölffer, store.joeywolffer.com
“I am so proud of my Reworked collection that I sell exclusively in my store and online. We mix new fabrics with dead stock and fabrics from styles that didn’t sell in-store. It’s been an exciting way to organically grow my brand.” Joey Wölffer collared T-shirt, polka dot, $175, Joey Wölffer, store.joeywolffer.com
“I like makeup that makes me look like I’m not wearing any! Westman Atelier’s cosmetics are clean and perfect for every day.” Vital skin foundation stick, $68, Westman Atelier, westman-atelier.com
“These sweaters are a year-round staple. Their cashmere has incredible quality, and they’re priced so well.” Paula sweater, $175, Demylee New York, demylee.com


“Sage and Madison is my new favorite gift store in Sag Harbor. I am particularly into the scents from Acqua dell’Elba, the Italian brand inspired by sailing off the coast of Italy.” Classica and Blu eaux de parfum, $175, Acqua dell’Elba, available at Sage and Madison, 31 Madison St., Sag Harbor
“Sensi Studio is a new brand we’re carrying in our store. They are fantastic quality and so chic.” Sensi Studio baby oval double handle cross-body bag in natural, $385, store.joeywolffer.com
“These ballet flats are my go-to for day and night. I’m very close with Jessie, the designer and creator. She might be the nicest and most talented person I know.” Leonie safari ballet flat, $250, Loeffler Randall, loefflerrandall.com