Timeless Beauty

House of Now founder Gabriella Sarlo learns to live in the moment.
Gabriella Sarlo, creator of The Timeless Watch. Photo: Randall Slavin

By Jenna Lebovits

“My love of beauty and my spiritual path—it all intersected here,” says Gabriella Sarlo, about the wearable device she named The Timeless Watch. The pieces feature an inside case engraving that reads, “Past and future are in the mind only. I am now.”

The Timeless Watch, in silver, reminds wearers to stay in the present. Photo courtesy of House of Now

The idea to infuse accessories with more meaning began in 2016, while Sarlo and her husband were preparing for a trip to Burning Man. She decided to create a memento for the festival’s gifting practice. Her vision: custom military-style dog tags engraved with the couple’s mantra, “Today, follow your heart, stay aligned with your source of being, love, and let the universe take care of the details.” The designer produced 300 necklaces. “When we felt guided after having a meaningful interaction with someone we met on the playa, we would give the dog tags to them,” says Sarlo. In return, the duo received an outpouring of positive testimonials for their metal creations. The newly designed dog tag necklaces will be available soon as well.

The Timeless Watch in gold. Photo courtesy of House of Now

A few years later, Sarlo launched House of Now. “I wanted to create something that people could wear on a daily basis that would remind them to live in the moment,” she says. “One of the greatest teachings that I’ve come across is that most of us are either living in the past—and frequently that’s accompanied with regrets or worries—or projecting into the future.” The Timeless Watch, which displays no time, but instead the word “NOW,” is available in gold or silver, providing wearers with a gentle reminder to exist in the present. “All we really have is this moment,” says Sarlo. “Nobody can say what will happen in five seconds, five hours, five days, five years or 50 years.” houseofnow.co