When it comes to overall wellness, oral health is often left overlooked. But Supersmile—a leader in enamel-safe oral care—is redefining the conversation. Built on the belief that the mouth is the gateway to the entire body, Supersmile treats dental hygiene as an essential step in any self-care routine.
Founded by Dr. Irwin Smigel, the “Father of Aesthetic Dentistry,” Supersmile is a family-run brand with a long-standing commitment to innovation and care. At the center of every product is Calprox, a gentle blend of encapsulated calcium, phosphates, magnesium and minerals that replicate the natural mineral content of tooth enamel. It remineralizes, strengthens, protects and whitens teeth by dissolving plaque, stains and bacteria, without sensitivity or harsh abrasives. Your smile will become cleaner, healthier and brighter!
Supersmile’s growing line of products blends science with luxury. The Zina45 Sonic Pulse Toothbrush is a sleek, travel-friendly staple. The brand’s Superstrips—the only dissolvable whitening strips with Calprox—offer a clean, waste-free whitening experience. Their new fluoride-free toothpaste options in signature Supersmile flavors are perfect for those seeking a gentler, more natural formula.
Supersmile President Bellanca Smigel Rutter is sharing the full range of wellness benefits these products provide, —along with an exclusive discount to help bring luxury and care to every smile. Supersmile and Purist are proud to offer this thoughtful collaboration rooted in total health and conscious living. Use special code PURIST20 for 20 percent off on the Zina45 Sonic Toothbrush, Fluoride- Free Toothpaste and& Superstrips. supersmile.com