The Summer Edit

The season’s most anticipated new boutiques across the East End.
The Bonnie Nightgown (Hill House Home). Photo: Coliena Rentmeester,

By Julia Szabo

Madewell, a sister brand to J.Crew, has a new outpost in Sag Harbor that’s bound to be a big fish in this one-of-a-kind, one-time whaling village. 102 Main St., Sag Harbor 

The cult-favorite Nap Dress is also coming to Sag Harbor: Hill House Home is setting up a seasonal store at 127 Main St., offering its signature apparel, bedding, bath and accessories all summer long.

As the East End’s forever fashion influencers, sand and surf crown beach-ready terry cloth a top-tier textile. At J.Crew in Southampton, terry shows up as the Zoe Barrel sweatpant, a natural with tops ranging from a bikini bra by day, to a slinky evening halter after dark. 88 Main St., Southampton

A pebble’s throw away, French terry is a core item at TWP Clothing’s latest location. Fashion followers embrace the label’s metropolitan-meets-Midwest aesthetic, whose founder, Trish Wescoat Pound, believes women want to dress with “ease and comfort and sophistication.” 2 Main St., Southampton; twpclothing.com

Comfort and sophistication also define the English-rose beauty aesthetic of Violet Grey—and now, its carefully curated selection of wellness skin care options arrives in East Hampton at a new boutique on the stretch of Newtown Lane beside two other stalwart destinations, Kirna Zabête and Sant’Ambroeus. 66 Newtown Lane, East Hampton

Marina St Barth’s new Southampton outpost. Photo courtesy of Marina St Barth

At Marina St Barth’s new Southampton location, step out in the Majestic French terry looped one button blazer, clutching your phone, keys and lipstick in the Aline sponge terry pouch. Celebrate the new store’s grand opening—which also coincides with the brand’s 20th anniversary—on Saturday, May 23, from 3 to 6PM. 54 Jobs Lane, Southampton

Embrace terry cloth down to your toes with the hotel-inspired footwear brand, Brunch, as June marks the debut of its Essentials Terry style, now customizable with charms. To kick off terry time, i.e. the summer season, on Sunday, May 24, from noon to 3PM, the Amagansett store celebrates its reopening, its hospitality aesthetic, and the launch of its Summer Suede collection, serving up music, light bites and fun frosé made with (what else?) Hampton Water Rosé. 14 Amagansett Square, Unit C.; brunch.us

Make every day or night out by the seashore a fashion-forward event with wardrobe staples from French fashion expert Saujette, where the curated selection, sold by staff with sharp styling instincts, will help get you Instagram-ready. 99 Jobs Lane, Southampton