JESSICA ALBA’s The Honest Company, founded in 2012, is a one-stop shop for health-conscious home and baby products, such as stylish, eco-friendly diapers, NSF-certified rash cream, organic infant formula and vitamins for the family. Alba continues to guide The Honest Company’s creative marketing, strategy and product innovation. In 2017, the brand launched a new line of home products featuring plant-based soaps and detergents. honest.com
“My mission when I started Honest is to empower people to live healthy, happy lives. So proud of my team for raising the bar in formulating safe and effective products!” —Jessica Alba
