Beyond the Daily Probiotic

From digestive comfort to the gut-brain connection, Omni-Biotic is rethinking the daily probiotic with targeted formulations backed by decades of microbiome research.
Photo courtesy of Omni-Biotic.

You’ve built a wellness routine with intention. You exercise and practice mindfulness. You nourish your body with clean food, and still, something feels off: bloating after meals, afternoon brain fog, or stress that settles in your stomach. 

You’re doing the work, but is your probiotic?

At Omni-Biotic, the approach to gut health begins with a simple understanding: No two microbiomes are alike.

Developed by Austria’s Institut AllergoSan, which has spent more than 35 years researching the microbiome, Omni-Biotic offers targeted probiotic formulations designed to support different health needs. Europe’s No. 1 probiotic brand by sales volume, as ranked by IQVIA in 2025, the brand cites more than 100 clinical studies and has a presence in more than 40 countries.

As the microbiome changes with diet, lifestyle and age, Omni-Biotic offers formulas tailored to specific wellness goals. Omni-Biotic Stress Release supports the gut-brain connection, balanced mood and restorative sleep, while Omni-Biotic Balance promotes digestive comfort and helps ease occasional bloating and constipation. For those who are more focused on the gut-liver connection, Omni-Biotic Hetox supports the body’s natural detoxification processes and has been clinically studied for its potential to support GLP-1.*

The formulas also have a different delivery: Rather than capsules, Omni-Biotic comes in powder sachets mixed with water before drinking. According to the company, up to 83% of its probiotic bacteria reach the gut alive and active, compared with approximately 7% for leading U.S. capsule brands.

For U.S. co-founder Hannah Kleinfeld, the brand’s arrival stateside was personal. After struggling with Lyme disease, she discovered Omni-Biotic through a practitioner in Germany while searching for ways to support her gut health. Her experience inspired her family to bring the Austrian brand to the U.S. in 2019, introducing its research-driven approach to a new audience.

Discover your match with the Omni-Biotic Fit Quiz and enjoy 20% off your first order with code PURIST20.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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